You are approaching a critical launch.

TGE, public sale, listing, mainnet, major product launch or ecosystem expansion—and the story, campaign and teams are not yet fully aligned.

Your product is strong. Growth is not matching it.

There is technology, funding or traction, but positioning and distribution are not translating into enough market attention or qualified participation.

Marketing, BD and community are operating in silos.

Different teams are saying different things, campaigns lack one direction and nobody completely owns the wider GTM picture.

Your project is difficult to explain.

The technology may be strong, but the market does not immediately understand what you do, why it matters or why now.

You need senior marketing ownership without immediately hiring a full-time CMO.

The team needs someone experienced enough to diagnose the whole picture, set priorities, coordinate execution and work directly with leadership.

Vaibhav Yadav

I help Web3 teams bring growth, GTM and launch execution into alignment.

I work directly with founders and core teams to identify and fix gaps across positioning, marketing, BD, community, KOLs and communications then align everything around one clear objective.

View Selected Work →

Book a 20-Minute Call

Unique Passport users
at Quack AI

0 → 7M

X followers in six months at Quack AI

0 → 150K+

Pre-TGE gross revenue in
five days

$4M

2M → 20M

DuckChain users, June
2024 to January 2025

DuckChain transactions
over nine months

52M

Web3 companies worked
with since 2018

50+

Trusted by Teams by teams at

You Should Probably Talk to Me If

01
02
03
04
05

When should you talk to me?

What do I do?

Four ways I usually enter the picture.

Fix fragmented positioning, distribution and cross-functional execution so marketing, BD, community and communications move toward the same objective.

Growth & GTM Alignment

Explore This Service

Launch & TGE Readiness

For projects approaching a TGE, public sale, major listing, mainnet or another critical market moment.

Explore This Service

Build or improve KOL, community, content, partnerships, campaigns and market-expansion systems around real acquisition and growth objectives.

Explore This Service

Growth & Distribution

Fractional CMO & Strategic Marketing Leadership

Direct senior ownership for Web3 teams that need strategic direction and execution leadership without immediately hiring a full-time CMO.

Explore This Service

Selected Case Study

Flagship proof, trust and conversion

QUACK AI

From zero to TGE: building a global Web3 AI growth engine, converting pre-launch demand into a $4M commercial outcome and leading launch communications through a major multi-exchange TGE.

I joined as CMO while the product, audience, community and marketing function were still at zero. The mandate grew from positioning and daily content into user growth, owned media, partnerships, KOLs, fundraising support, exchange readiness and three months of TGE execution.

View the Full Quack AI Case Study

DUCKCHAIN

Scaling a Telegram-native consumer Web3 ecosystem from 2M to 20M users through product participation, creator distribution, partnerships, fundraising support and multi-exchange TGE execution.

I joined as CMO while the MiniApp and growth systems were still being built. The operating model connected Telegram access, gamification, content, partners and performance-led creator distribution—then carried that credibility into a $5M raise and a six-exchange token launch.

View the Full DuckChain Case Study

I am Vaibhav Yadav.

WHO YOU WILL ACTUALLY WORK WITH

I have worked in Web3 since 2018 across more than 50 international projects—from early-stage products to ecosystems with millions of users.

I have operated as a CMO, marketing lead, growth operator and communications strategist across AI, infrastructure, exchanges, gaming, DeFi, media and consumer crypto.

Most of my work has involved entering situations where a team needs someone to understand the entire picture—not just one channel: positioning, marketing, BD, community, KOLs, PR, partnerships, exchange communications and launch execution.

I work directly with founders and core teams. No account managers. No agency layers.

Years in Web3

8+

Projects worked across

50+

12+

Time zones

Senior ownership experience

CMO

1

Understand the Actual Problem.

I look across the project, product, market, team,
narrative, campaigns and current execution.

3

Build the direction.

Create a clear GTM, growth or launch direction with priorities, narrative and execution structure.

How I Work

2

Find the gaps.

Where is positioning unclear? Where are teams misaligned? What is not translating into traction? What is the market not understanding?

4

Help drive execution.

Depending on the engagement, I can work as a focused strategic sprint, fractional marketing leader or ongoing

SOMETHING IMPORTANT HAPPENING IN YOUR PROJECT?

If you are preparing for a launch, struggling to turn a strong product into traction, or feel like marketing, BD and community are moving in different directions, tell me what is happening.

Book a 20-Minute Call

Vaibhav Yadav

I help Web3 teams bring growth, GTM and launch execution into alignment.

0 → 7M

0 → 150K+

$4M

2M → 20M

​52M

50+

Trusted by Teams by teams at

You are approaching a critical launch.

Your product is strong. Growth is not matching it.

Marketing, BD and community are operating in silos.

Your project is difficult to explain.

You need senior marketing ownership without immediately hiring a full-time CMO.

When should you talk to me?

What do I do?

Four ways I usually enter the picture.

Growth & GTM Alignment

Launch & TGE Readiness

Growth & Distribution

Fractional CMO & Strategic Marketing Leadership

Selected Case Study

Flagship proof, trust and conversion

QUACK AI

DUCKCHAIN

I am Vaibhav Yadav.

8+

50+

12+

CMO

1

Understand the Actual Problem.

3

Build the direction.

2

Find the gaps.

4

Help drive execution.

52M